In the previous few years, there’s been an actual shift in design traits that focuses on gorgeously designed touchdown pages. Whether it’s for an iPhone app, an online app, a service or a bodily product, the bar for touchdown web page design has been raised 12 months on yr.
I assume a giant a part of that is right down to startups. In the world of startups, you solely get one likelihood to make a primary impression, so presenting your product properly is essential. Larger manufacturers have taken notice and have needed to step up their recreation so as to compete too, and the result’s a collection of promoting pages that do an amazing job of showcasing a product, introducing its options and advantages, and drumming up pleasure and anticipation.
I’ve introduced collectively a group of a few of my favorite advertising and marketing web page designs — ones that I assume mirror a critical quantity of thought and energy — which you could hopefully draw some inspiration from too.
Forest is a productiveness app that goals that can assist you focus your time and a spotlight in 30 minute increments. Its touchdown web page is fairly sparse – virtually minimalist – however regardless of that it nonetheless manages to do a fantastic job of explaining the idea of the way it works merely and elegantly.
2) MOTO 360
Motorola’s first entry into the sensible watch market, the Moto 360, is a flagship product that they’ll wish to showcase in an progressive and attention-grabbing approach. Scrolling by means of the touchdown web page exhibits you the watch being put collectively, all the way in which to the UI in motion. Clever little options embrace the time on the picture of the watch being the correct time.
Instapaper, one of the crucial profitable of the learn-it-later apps, is understood for having a easy, minimalist app interface. Its touchdown web page follows swimsuit, with an extremely heavy-on-the-white house strategy that has every part you want, with not one of the cruft.
Ring is a doorbell straight out of the web of issues. It’s in-built video digital camera lets you see who’s on the door, proper in your cellphone, and it will possibly even detect movement in your property and provide you with a warning. It’s a novel idea and one which takes explaining, however the touchdown web page does a terrific job of elegantly promoting you on the advantages.
Gumroad is a service that means that you can promote issues on-line and gather cost via their system. Their touchdown web page ticks numerous containers when it comes to greatest follow: there’s an apparent route for the place to go subsequent (the massive “Get began free of charge” button), a brilliantly worded name to motion, logos of trusted websites which have coated them, and a superbly illustrated depiction of how the entire system works.
Rdio, the streaming music service, has a superbly crafted touchdown web page. It’s elegant, clear and makes use of an enormous quantity of white area and huge, full-display pictures to create a daring design that grabs your consideration.
Intercom is a service that lets you electronic mail your prospects extra effectively. The touchdown web page takes a fairly advanced concept and makes it straightforward to know how the product works, and why it is perhaps helpful. One factor I actually like about this design is the illustration of the outdated method of working, versus Intercom’s easy strategy.
8) IPHONE 6
The touchdown web page for Apple’s iPhone 6 makes use of their trademark advertising and marketing fashion – a lot of whitespace, massive, simple to learn textual content and prime quality photos set in opposition to a white backdrop. But they’ve additionally gone a step additional and added moderately refined animations – scrolling the web page down makes the cellphone itself transfer, in an nearly parallax style. It all comes collectively to type a pleasant, straightforward to digest and usually Apple-esque touchdown web page.
Shyp is a brand new service designed to take the effort out of sending packages. The course of entails taking a photograph of the merchandise in your telephone utilizing the app and organizing a pickup, whereas Shyp takes care of the remainder. Because it’s an uncommon proposition, it requires a bit extra of an evidence to point out how easy and simple it’s to make use of; and that’s the place the touchdown web page is available in. Scrolling down reveals the step-by-step information to the way it works, and it exhibits how easy and handy it’s within the course of.
Squarespace makes it straightforward for small companies and people to arrange their very own web sites, without having to know tips on how to code. They’ve opted for a touchdown web page that makes use of 1 large background picture, exhibiting the product in motion. Landing pages like this — ones that maintain it easy — can work very well when carried out successfully, and Squarespace have saved theirs stunning, easy and straightforward to make use of.
Disqus makes it straightforward for web site house owners so as to add remark performance to any a part of their website, by merely embedding their code. Disqus have all the time targeted on having a inventive, intelligent and thoughtfully designed touchdown web page, however their newest iteration provides one other factor: character. They’ve devoted the header of their homepage to slideshow of surprising, fascinating and humorous feedback which have been left, which provides some further allure to an in any other case superbly designed web page.
12) CAMPAIGN MONITOR
Creating a easy and chic touchdown web page isn’t as simple because it appears, however CampaignMonitor has carried out an astonishing job. This is likely one of the easiest, however most stunning pages I’ve seen. It ticks all the best bins too: it has a robust headline, a nicely written introduction that permits you to know the advantages of utilizing the software program, a really apparent and unattainable-to-miss name to motion and a block of well-known and revered firms that use the software program.
Human is an iPhone app that tracks your health ranges, your calorie consumption and extra. The touchdown web page to advertise the app takes a leaf out of Apple’s personal design type, with giant typography, loads of white area and massive, daring imagery. It’s a clear, easy design that will get to the purpose with no fluff, and it seems nice within the course of.
Circle is a brand new service that means that you can use Bitcoin to pay for issues extra simply. The touchdown web page does some issues very well: similar to incorporating the signup type proper there after which, relatively than on a separate web page. It additionally has some design methods up its sleeve. It has a reasonably good parallax impact on the background pictures once you scroll, however as an alternative of protecting them in place, it makes the massive-dimension photos shrink into the space, making a extra uncommon sense of motion.
15) DYSON 360 EYE
Dyson have unveiled their tackle a robotic vacuum cleaner, with the Dyson 360 Eye. The touchdown web page reveals off their uncommon product in an excellent, uncommon means. Above the fold, the web page first reveals off the completed product, however scrolling down makes use of some fascinating animations that reveal every half damaged down, permitting you to look at the cleaner intimately. The finish result’s an informative and attention-grabbing touchdown web page that showcases the product fantastically.