Kickstarter has turn into an enormous influencer within the startup house, in addition to within the leisure and humanities industries amongst unbiased creators. Everything from movie sequels for popularTV shows to potato salad have been funded on the positioning, together with making loads of desires come true for creators and entrepreneurs.
But after most Kickstarter campaigns are accomplished, corporations and tasks must live on on the Web. That means web sites, most often. Studying how totally different initiatives and corporations have dealt with their publish-Kickstarter web sites supplies some fascinating perception into what occurs after the fundraising stops, in addition to how Kickstarter is perceived in numerous industries.
FILM & VIDEO
The movie and video class is likely one of the largest on Kickstarter, with quite a few campaigns incomes over 1,000,000 dollars (together with one which raised over 5 million).
Wish I Was Here
The web site for Wish I Was Here is a unbelievable instance of what a movie web site needs to be. It makes it simple to seek out the pertinent details about the movie whereas protecting issues easy and visually putting. They don’t point out the Kickstarter marketing campaign wherever on the house web page.
The Kung Fury web site is easy and to the purpose. The trailer is featured prominently, as is the Kickstarter fundraising data.
The Bridegroom web site is easy, placing the emphasis on the awards the movie has received, with simple-to-discover hyperlinks to extra data. It doesn’t point out the Kickstarter marketing campaign wherever on the house web page.
Enemy of Man
The Enemy of Man web site resembles a giant finances Hollywood studio movie website greater than any of the others right here, which is sensible contemplating a number of the stars of the movie (together with Sean Bean and Rupert Grint). The Kickstarter marketing campaign will get a outstanding hyperlink within the high navigation, proper alongside hyperlinks to the trailer, synopsis, and forged.
Web collection The Outs has a easy however visually placing web site design, that includes stills from the present itself in a background slideshow. Links to information in regards to the present (together with a watch hyperlink, about, soundtrack, and extra) are straightforward to search out alongside the underside. There’s no point out of both Kickstarter marketing campaign on the house web page.
Mentions of Kickstarter are fairly evenly break up amongst movie and video initiatives, with some not mentioning their origins and others displaying it prominently. Only one website, although, opted to incorporate greater than a hyperlink to their Kickstarter marketing campaign (versus details about the quantity raised, and so forth).
The design class covers a ton of various tasks, however appears to closely function product designs. It’s additionally the one Kickstarter class that has had a mission elevate over $10 million.
Lomography Petzval Art Lens
The Lomography Petzval Art Lens microsite has a easy design with a slideshow within the header, with hyperlinks to all the knowledge you may want in regards to the product. A hyperlink to the Kickstarter marketing campaign is included in the principle navigation.
The Kano web site makes use of parallax scroll animations that assist to elucidate what the product is and what it does. The solely Kickstarter hyperlink on the house web page is included among the many different social hyperlinks within the footer. Instead, the positioning focuses on media protection they’ve acquired and making the product come alive.
The Lomo’Instant microsite is minimal with pictures of the merchandise entrance and middle. It’s a single-web page website, with digital camera specs, media protection, a photograph gallery and extra. It additionally features a distinguished Kickstarter badge proper on the prime of the house web page.
The Brydge web site focuses on a product video, with the totally different product choices featured instantly under it. There’s no hyperlink to or point out of the Kickstarter marketing campaign on the house web page, a departure from most different design campaigns.
The Vanhawks Valour bike web site has a clear and easy design with massive photographs of the bike on the house web page. Simple high navigation makes it straightforward to search out the data you is perhaps searching for. A Kickstarter badge is positioned prominently proper subsequent to the pre-order button.
Most of the merchandise within the design class prominently characteristic hyperlinks to their Kickstarter roots. This is sensible, as uber-profitable Kickstarter-funded initiatives are inclined to get quite a lot of press and loads of consideration from the design and tech communities.
The video games class covers each digital video games and bodily video games, so it has tons of range, with fairly just a few tasks elevating nicely over one million dollars.
Kingdom Come RPG
The Kingdom Come RPG web site has an animated header that attracts in guests. It additionally prominently contains a hyperlink for guests to contribute, although it’s immediately on the web site somewhat than by way of Kickstarter. In truth, there’s no Kickstarter hyperlink in any respect on the house web page.
The Shadowrun Returns web site is primarily a weblog, deviating from the norm of different websites on this class, with hyperlinks for the place to buy the sport within the sidebar. There’s no distinguished point out of the Kickstarter marketing campaign.
The Oculus Rift web site packs plenty of data into the house web page, with high navigation, product data, information, and extra. While this was a really outstanding and profitable Kickstarter marketing campaign, the one Kickstarter point out is within the web site’s footer.
The Camelot Unchained web site is one other web site that continues to crowdfund after their Kickstarter marketing campaign has ended. Pledges are taken instantly on the web site, with no middleman. The solely distinguished Kickstarter point out is of their fundraising tally chart, the place they show the Kickstarter whole alongside the PayPal whole.
The Star Citizen recreation web site gives up tons of details about the sport, plus hyperlinks to pledge and reserve your ship within the sport. There’s quite a lot of data packed into the house web page, which may make it troublesome to seek out the data you need. There’s no point out of Kickstarter on the house web page.
One widespread thread amongst various efficiently-funded video games is the truth that they proceed fundraising after their Kickstarter campaigns have ended, typically elevating a big quantity of extra funds. Most of the sport websites don’t point out Kickstarter prominently, no matter whether or not they proceed to lift funds or not.
The know-how class has been host to some very profitable initiatives over time, with a number of the largest successes focusing round 3D printing and music-associated tech. And in fact there was the marketing campaign to resurrect Reading Rainbow.
The Airdog web site is enjoyable and inventive, matching the design of the product itself. Product pre-orders are listed proper on the prime of the house web page, together with media protection the product has acquired. There’s a reasonably distinguished Kickstarter badge, together with data on how a lot cash they raised on the positioning and what number of backers they’d. It’s built-in in a really clean and visually pleasing means.
The Lifx lightbulb web site is easy, but gorgeous. It focuses on the product, with sufficient data to reply seemingly customer questions with out overwhelming the customer with an excessive amount of content material. The backside of the house web page consists of hyperlinks to the Kickstarter video and to outstanding media protection, together with a little bit of product backstory.
The Hexo+, which is an identical product to the Airdog, takes a completely completely different method to their web site, with a contemporary, minimalist design. The web site is straightforward, with loads of effectively-constructed details about the product. The footer holds a outstanding Kickstarter badge, however in any other case the marketing campaign isn’t actually talked about.
The Sense web site gives up clear details about the product, with robust visuals and simply the correct quantity of content material. Media protection is featured prominently, full with quotes from the assorted articles. There’s a distinguished Kickstarter hyperlink within the header, in addition to a full-width banner simply above the footer. It’s one of many extra distinguished Kickstarter inclusions on this business.
The Earin web site features a outstanding content material slider (full with video) that takes up many of the seen portion of the house web page when it masses. Immediately beneath the slider and a little bit of intro textual content is a giant Kickstarter hyperlink and brand. Below that’s extra details about the product.
Tech campaigns on Kickstarter have a tendency to incorporate Kickstarter hyperlinks and badges, however they differ tremendously in prominence. Some firms appear to wish to brag about their Kickstarter success, whereas others deal with it as simply one other aspect of their enterprise.
The style class is diverse, in that it consists of each merchandise from particular person corporations and whole startups. While the style class doesn’t have a tendency to boost as a lot greenback-clever (there’s just one marketing campaign that’s raised over 1,000,000 dollars up to now), a number of very cool merchandise have resulted from Kickstarter campaigns.
The web page for The Versalette makes little point out of the Kickstarter marketing campaign, apart from a textual content point out on the very backside referring to it, and as an alternative focuses totally on the product. Since it’s half of a bigger web site promoting different merchandise, the final design follows go well with. But the customized web page that isn’t merely a gross sales web page and as an alternative delves into the background of the product and what makes it distinctive is a pleasant contact.
The Parke New York web site is straightforward and minimalist, with the deal with the merchandise. They embody basic details about the denims, hyperlinks to the lads’s and ladies’s collections, and media protection. There’s no point out of the Kickstarter marketing campaign, although, nor any social media hyperlinks.
Boston Boot Co.
It seems that Boston Boot Co. was began through Kickstarter funding, however you’d by no means know that from their web site. Instead, the main focus is positioned squarely on the model and their merchandise. The content material slider on the house web page grabs the customer’s consideration instantly, whereas hyperlinks to the gathering and extra about what the corporate does are outstanding.
Barbell Apparel’s web site is one other one which makes no distinguished point out of Kickstarter on the house web page, although they do carry over the time period “Backer” to anybody who locations a pre-order on the positioning. The essential focus of the house web page is a product video, together with hyperlinks to the collections. There’s additionally a variety of prominence positioned on the truth that merchandise are manufactured in American factories.
Sword & Plough
The Sword & Plough web site is easy, with a particular hipster aesthetic. The web site showcases the merchandise and the story behind the manufacturing (they work with veterans to repurpose navy surplus material into baggage), however the make no point out of their Kickstarter origins.
While many different efficiently funded merchandise in different industries point out and even closely characteristic their Kickstarter origins, the style trade appears to be the outlier on this. Very few websites draw consideration to their Kickstarter campaigns after the very fact, although the explanations for this are unclear and certain fluctuate from firm to firm.
The above classes are more likely to be of explicit curiosity to designers, however there are many different classes funded through Kickstarter. Here are some profitable campaigns from these, and the way their web sites form up as compared.
Masters of Anatomy
The Masters of Anatomy website attracts consideration primarily to 2 issues, past the product itself: the artists who’re concerned, and their Kickstarter marketing campaign, which raised over half one million dollars.
Hello Ruby’s web site is whimsical and completely suited to a youngsters’s e-book, significantly one geared toward youngsters whose dad and mom are extremely tech-savvy. The Kickstarter video is included proper on the house web page, which can have loads to do with the tech-associated origins of the product (since Kickstarter tends to have extra sway in that sector).
The Bear is an artwork ebook that features paintings that paints the bond between a primary-time father or mother and little one. The website itself is becoming of the product. The solely tie-in to the Kickstarter marketing campaign is the record of backers who helped fund the e-book.
The Windowfarms web site is easy and minimalist, with easy ordering choices and hyperlinks to media protection. There’s no point out of the Kickstarter marketing campaign anyplace on the house web page.
The PicoBrew website’s primary content material slider fantastically showcases the product. There are social media hyperlinks for Instagram, Twitter, and Facebook, and hyperlinks to media protection of the product. But once more, no Kickstarter hyperlink.
The Civil Eats web site is a every day information web site discussing the American meals system. It has a clear design, with no point out of Kickstarter in any respect.
The Nomiku web site is enjoyable and colourful, with a content material slider that features product data and media protection all rolled into one. Kickstarter isn’t talked about, there or anyplace else on the web page.
KitRex, the origami T-rex, prominently options their Kickstarter marketing campaign, each within the dwelling web page physique and within the header.
The Ava’s Demon web site has a daring, distinctive design. While the house web page has lots of info coated, it doesn’t featured Kickstarter prominently in any respect, although it’s talked about within the textual content.
The house web page of the Urban Air artwork mission incorporates a full-measurement picture of the installations themselves. The mission transforms billboards into residing suspended bamboo gardens, and their LA mission was funded through Kickstarter. You’d by no means realize it from the web site although.
Kickstarter has been part of the profitable fundraising of hundreds of tasks throughout greater than a dozen industries. But how the companies who’ve been made doable due to Kickstarter truly deal with their affiliation with the platform after the actual fact varies drastically, each between industries and inside some industries themselves. Studying how others have dealt with these sorts of web site designs is a invaluable lesson in not solely the best way to deal with your individual Kickstarter web site designs, but in addition gives perception into how Kickstarter could also be perceived in numerous industries.