If you’re not aware of Cards Against Humanity, consider it like Apples to Apples for very sick and twisted (grown-up) minds. They don’t name it “A Party Game for Horrible People” for nothing.
While the sport is certainly not for everybody (NSFW doesn’t even start to cowl it), the web site promoting the sport is a incredible instance of doing the whole lot proper in ecommerce design. It’s enjoyable, straightforward to make use of, and stands out from the massive quantity of different on-line shops on the market.
Best of all, it suits the corporate’s model completely.
A LITTLE HISTORY
Cards Against Humanity was initially funded through Kickstarter again in early 2011. The sport was initially a free printable, with forty unique Kickstarter-solely playing cards that have been solely obtainable to those that pledged. It was additionally obtainable as a professionally-printed set. While the venture’s authentic aim was simply $4,000, they ended up elevating over $15,000, and the remainder is historical past.
Since then, CAH has launched a number of growth packs, in addition to particular vacation-themed bonuses (together with their “Holiday Bullshit” product in 2013, which provided one hundred,000 very particular consumers 12 shock items for 12 days in a row in December), and a current “90s Nostalgia Pack”.
CAH is usually unavailable and sells out rapidly when it’s in inventory (we’re speaking 24 hours or much less generally). But, you may all the time print out the free PDF version of the sport if you happen to simply can’t wait. The sport’s designers declare it’ll value you about $10 to print it your self at house.
IT’s ALL ABOUT TONE
The total Cards Against Humanity web site is designed with a tone similar to that of the sport (although a bit extra PG rated than lots of the playing cards). The header of the location shows hilarious card combos, getting guests within the temper to play the sport.
The FAQ (titled “Your Dumb Questions”) on the backside of the house web page is full of questions like “Is there an official Cards Against Humanity theme music?” (sure, it’s known as “A Good Game of Cards”, written and recorded by The Doubleclicks and obtainable for obtain) and “Will you promote Cards Against Humanity in my inferior nation?” (the reply to that one is that they’re engaged on making it obtainable outdoors of the US, UK, and Canada).
This tone helps the tone of the sport, and makes the web site downright enjoyable. When was the final time you mentioned that about Amazon?
MORE ABOUT THE HOMEPAGE
The homepage for Cards Against Humanity is a examine in simplicity and effectiveness. Below the header slideshow, which was already talked about, is the hyperlink to both buy the principle sport or obtain it to print your self, adopted by additional directions and hyperlinks for the printable deck.
Below that may be a slider that showcases extra merchandise: the growth packs, The Bigger, Blacker Box, and the particular version packs. It provides the fundamentals for every product, together with a purchase order hyperlink.
There are additionally sections to join the publication, details about further CAH merchandise (together with Tabletop Deathmatch), and the FAQ part.
One factor that’s actually cool, although, is the shape to anonymously counsel a card thought, and even a number of. It’s a good way that they assist have interaction with their group.
THE STORE ITSELF
The retailer has a easy design, with the flexibility so as to add merchandise to your cart by clicking the plus signal subsequent to every one to vary the amount (click on the minus signal to take away them or cut back the portions). Your cart seems in a sticky footer on the backside of your display screen, with an indicator for the best way to get free delivery, in addition to a distinguished “Pay now” button upon getting merchandise in your cart.
You can even assessment your order, add further portions of merchandise out of your cart, and even take away all of them collectively.
The description for every card pack is straightforward, but enjoyable. For instance, the 90s Nostalgia Packseems to be like this:
Then there’s the outline for The Bigger Black Box:
How many on-line shops embody one thing like “There may be different surprises in there. Who is aware of?” in a product description? Not many.
THE CHECKOUT PROCESS
The checkout course of is one among my favourite components of your complete website. Why? Because it’s enjoyable. Like, actually enjoyable. And humorous.
So you’ve bought some merchandise in your cart and also you click on on the “Pay Now” button. You’re taken to a web page that first auto-detects your nation after which tells you to “Tell us the place to purpose our mail catapults.” In different phrases, put in your handle.
It verifies your deal with and allows you to affirm (and make adjustments) on the following display. Once you verify, it asks to your electronic mail tackle to ship a receipt, and allows you to choose into the publication to search out out once they launch new merchandise. This is not like lots of different websites, which require you to decide out as an alternative.
Shipping is chosen on the next display screen:
But I assume my favourite display is the one the place you enter you enter your bank card info:
“We don’t want your billing handle, this isn’t 1998.” Does it get any higher than that?
WHY IS THIS SITE SO AWESOME?
While there are tons of completely useful, simple to make use of, efficient ecommerce websites on the market, the Cards Against Humanity website actually stands aside.
But why? What is it about this website that makes it so nice?
The most important factor is that the positioning simply matches with the general firm and model values. The tone of the positioning is completely matched to the tone of the sport.
Considering the cult-like following that tends to occur amongst Cards Against Humanity gamers, this sort of synergy works rather well. People who play the sport both adore it or hate it, and those who like it are going to like the location, too.
And in fact for these gamers who simply can’t get sufficient, there’s additionally the Cards AgainstHumanity Tumblr blog, with updates on the sport, humorous emails they get from customers, and extra. It’s an excellent repair for these days when gamers can’t truly play.
WHAT WE CAN LEARN
The important takeaway from the Cards Against Humanity website is that it pays to essentially take into consideration who your goal market is and what they’re going to take pleasure in in an internet purchasing expertise. That’s the place CAH has actually excelled: in making their person expertise match what their clients are on the lookout for.
If you may take a look at your individual model (or your consumer’s) and your personal firm and work out what’s going to click on together with your prospects, then you may create a purchasing expertise as compelling because the Cards Against Humanity web site, even when your product is totally totally different.